It may be the digital age, but in the world of promotional products, writing instruments remain big sellers and it’s no secret why. With a cost per impression of 1/10th of a cent and 50% of U.S. consumers owning promotional writing instruments; this category is still a trusted way for brands to get their message in front of customers.
There is no evidence that the convergence of writing and technology will derail the popularity of writing instruments. In fact, demand for stylish pens remains high; as they are given as gifts and perceived as fashionable accessories. The key is adapting with the times to provide designs and ink technology that people love – and love to show off.
In late 2018, BIC Graphic revived the Souvenir® brand with a collection of 14 writing instruments with elevated features, innovative decoration and advanced ink technology. This collection honors the century-long history of the Souvenir® brand as an innovator of promotional writing instruments.
Created to fit your clients’ unique style, Souvenir® writing instruments are designed in-house to be one-of-a-kind to showcase the personality of your clients’ brands. Distinctive features coupled with a smooth, consistent write-out make Souvenir® pens the perfect choice to record special moments, memories, and ideas.
View the full collection of Souvenir® writing instruments at bicgraphic.com.
Carrie Lewis, BIC Graphic North America. Visit the company’s website at bicgraphic.com or call (866) 563-9929