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Promotional Product Trends for 2018

2018 promotional products trends

Staying on top of current trends in the promotional products industry means you’ll always have something new and exciting to offer customers. While classic items like USB drives and writing instruments will never go out of style, everybody is intrigued by the “next big thing.” Here are the top promotional product trends to watch for this year:

Bic Graphic 32144Versatile Tech On-the-Go

Wireless Bluetooth® technology is expanding beyond just earbuds. Wireless speakers with Bluetooth® connectivity come in a wide range of styles and provide hours of playtime anywhere. Dual charging cables and UL Certified power banks keep Apple and Android devices, speakers and more powered-up while on the go.

Brand Recognition

Clients look to established brands to bring credibility to their own brand name. Brand products are perceived as a higher quality, which adds value to a company’s message. Consumer confidence in brands reinforces the idea that a brand name helps sell a premium across all categories and will only grow more popular this year.


It’s no surprise multi-function promotional products continue to grow in popularity – with no signs of slowing down. Downsizing and simple living are dominating 2018 lifestyle trends so people are most interested in products that are useful and unique. Look for multi-function items across all categories — even where you might not expect it. Backpacks that are also totes, all-in-one office tools, and can/bottle coolers that turn into drink-through tumblers are just the beginning.

HoMedics_41051Retail Inspiration

The next generation of consumers is looking for impressive designs and retail-like features in their promotional products. Bags made of high-quality fabrics, tech items with reliable functionality and unique color options are emerging to meet consumer demand. Color-changing notebooks, well-priced metal pens and bright color blocking on drinkware are great examples of retail details.

Product Safety

Initially, product safety and compliance concerns were driven by larger companies and corporations. As the end user becomes more educated on product materials expect safety questions to come from a wider range of clients, especially in the health and wellness category and markets that work with children.

Keep these five trends in mind to impress clients with exciting and effective campaigns all year long.


Carrie LewisCarrie Lewis
BIC Graphic North America
Visit the company’s website at
or call (866) 563-9929

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