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Corporate Wellness & Safety

An untapped market for promotional products and incentives

whobuyssafetyLooking for a way to grow your business organically among your existing clients? Tap into their corporate wellness and safety programs. If you are already working with a company on sales promotions, ask for an introduction to their HR department to see if you can help with corporate wellness, recognition and employee appreciation programs.

According to a recent news report, corporate wellness programs that offer employees rewards can help significantly reduce the cost of health care. Data shows that wellness incentive programs result in company savings-to-cost ratios of more than $3 saved on health care costs for each $1 invested. “Less than one in five employees will participate in wellness programs that do not offer rewards,” said Rodger Stotz, spokesperson for the Incentive Research Foundation (IRF), which published the report. “This changes dramatically when incentives are offered – four in five participate. Clearly every company should consider this when evaluating their wellness efforts.”

The report, which examines existing research regarding workplace wellness programs, also cites the success of particular companies. For example, IRF research shows Johnson & Johnson saves an estimated $9 million to $10 million in health care costs every year as a result of its wellness program. Data also shows Citibank realizes a health care cost savings of up to $4.73 for each dollar it spends through its health management program. Finally, IRF says Union Pacific Railroad’s medical self-care program achieved cost savings of $2.78 for every dollar invested by reducing inappropriate emergency room and outpatient visits.

According to the IRF report, 93% of large companies already sponsor some form of a worksite wellness program. Further data cited by IRF shows 61% of current purchasers of vendor-supported programs view wellness incentives as a “must have” within their organizations and 89% predict a trend toward more similar initiatives.

Creating healthy workplaces is an investment that benefits both employers and the organization as a whole. The benefits include increased productivity, retention of staff, reduced absenteeism, reduced benefits costs and more.

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