When you receive this edition of The Advantage, the 2015 Business Development Conference will be less than 10 days away. Not registered? Call (888) 830-7872 and join us as we brainstorm important issues impacting the Independent.
You will find business and industry experts tackling marketing, sales, HR, OSHA and other key subjects. Even more important, owners and leaders of firms similar to yours will exchange ideas and best practices as they discuss challenges and successes. Don’t miss this opportunity to make your voice heard as we work together to increase the Independent’s competitive advantage.
This issue is filled with information to help you build business and control costs. An especially thought provoking article is “Optimal Capital Structure for Growth” by Jon Scala. While addressing laundries, his observations apply to any growing business. Jon has helped industry firms lower interest rates and consulted on succession planning, acquisitions and other financial issues. Jon will facilitate a financial focus group at the Conference and will also have time for meeting with individuals.
“Getting Started with LinkedIn Advertising” (page 24) outlines DIY steps to target to prospects while emphasizing the importance of having a strategy in place. By Marisa Sanfilippo of Fortune Marketing, an expert in Social Media Marketing. Meet Marisa and other Fortune experts at the Conference.
Two very different, but fast growing companies are profiled in this issue. On page 19, Progressive Sanitation, a facilities services supplies company, opened in 2009 and grew rapidly by identifying related opportunities. Today, the company includes Progressive Mat and Uniform with each division growing at a fast pace.
Image Branding Group, LLC (page 14) enjoys organic growth, but acquisitions, mergers and development are also key to their success. The company now has five distinct divisions or models. A tour of this creative direct seller is available during the Conference.
Gayle and I look forward to seeing each of you at the Conference.