Organize Yourself: Content Schedules, Topics, & Types of Content
The Content Marketing Institutes affirms that just 32 percent of B2B marketers have a written content marketing strategy planned. The first step in organizing yourself is to develop a content schedule. This will help to organize ideas, topics, due dates, and what type of content you will be publishing in advance. It is advisable to create content schedules on a quarterly basis, although it can also be beneficial to develop a schedule for once or twice a year. Simply create an Excel spreadsheet, outlining the due date of the post, topic and/or title, outlined keywords, and other notes based on your organization.
Creating the Post from A to Z
Begin by outlining your post in a new Word document. Organize the main parts beginning at the top of the page. Include information including the URL of the page, title, meta description, blog category, author of the post, and more. Think about the main points you would like to discuss throughout the post. These will serve as your “H1” tags and will guide the reader from beginning to end. Make sure to include relevant statistics, information, and sources throughout your post. Incorporate some internal and external links where you see appropriate.
It’s Game Time: Your Blog Post is Ready to be Published
Double check the post for spelling and grammar. If possible, have someone else at your company look over the post for a second opinion. Try to incorporate imagery and videos where possible. When choosing imagery, make sure that you have permission to use them, if they are not your own.
After Your Blog Post Has Been Published
Ensure that the title and meta descriptions as well as the URL you chose have been deployed properly. Design wise, you want to make sure that the images are rendering the right way on the page. Sometimes this step of the blog creation process can be the most important in getting your content out there. Sharing this new piece of content on social media as well as email blasts is crucial to drive traffic to the post. If you have relationships with a local chamber of commerce, community organization, or news outlet, try to get your blog seen by as many eyes as possible.
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